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A Worldwide Napa Valley Rocks: How to Sell Napa Valley Wines

A Worldwide Napa Valley Rocks: How to Sell Napa Valley Wines

Collective Napa Valley Auction Weekend 2024

Collective Napa Valley Wine Auction Weekend 2024

From never-before-tasted wines at the Barrel Auction to sunset wine dinners and even a special surprise to close out the weekend, we invite you to join us at Napa Valley’s most famous wine event.

View the Napa Valley Wine Calendar

View the Napa Valley Wine Calendar

Enjoy live music, great wines and delicious food while learning more about our fantastic Napa Valley winess.



Regardless of whether you currently sell Napa Valley wines or are looking to add them to your portfolio, Napa Valley Rocks is an indispensable tool to help you sell more wines. During this interactive session targeted specifically to importers and agents, you’ll learn about our region’s soils, climate, people and history as well as helpful tips to help you talk about the Napa Valley. We'll help you understand our wines, answers tough questions and become a Napa Valley ambassador.

This session is appropriate for importers, agents, distributors, educators and their entire sales teams. A panel of winemakers and sales veterans will be on-hand to share their experiences and tips for success.

If you are interested in adding Napa Valley wines to your portfolio, please register for the Hopwine Virtual Trade fair, where nearly two dozen of our wineries will be looking for representation in new markets. See link to the left.

Learning Objectives: 

  • Learn top line facts about the region.
  • Better understand the region's diverse soils and climate
  • Gain an appreciation of Napa Valley's rich history.
  • Hone your skills to help you sell more Napa Valley wines

Moderator: 

Connor Best, Head of International Marketing, Napa Valley Vintners

Connor Best,
Head of International Marketing, Napa Valley Vintners

Vintners: 

Amber Mihna, Staglin Family Vineyard

Amber Mihna,
Staglin Family Vineyard

Scott Meadows, Silenus Winery

Scott Meadows,
Silenus Winery

Jeff Crawford, Starmont Vineyards

Jeff Crawford,
Starmont Vineyards

Deep In The Cellar

Around Napa Valley

Exploring Napa Valley Wineries

Exploring Napa Valley Wineries

The Napa Valley is home to more than 550 wineries, each with its own unique story, history, and style

Napa Valley AVA's

Napa Valley AVA's

Discover the history, geography and terroir of Napa Valley's microclimates and nested appellations.

Read the latest issue of Napa Magazine

Read the New Issue

Read the latest special edition issue of Napa Magazine.